The way we work, especially from where we work, has changed significantly since Covid. Working remotely does not appear to be going anywhere anytime soon, though for many now the week means some days in office and some days out.
And with so much work being able to be accomplished online now the days of in-person calls on clients and prospects has declined.
With this in mind we wanted to make the case why corporate or branded apparel is still, and maybe more, relevant.
Pros of a company apparel program:
- When done correctly it gives employees pride for their company or organization.
- It allows you to have the presentation of your company that you want or prefer.
- It promotes your branding.
- When your employees participate in online meetings, webinars and such it helps with your branding and image.
- It can save your employees money.
- There are now so many types of styles available, from workwear type apparel for non-office or admin employees (uniforms) to executive apparel.
- There are so many name brand lines of corporate apparel now.
- Helps identify your company when employees attend industry meetings.
- You can also use corporate apparel for your loyal customers which again will promote your brand when they wear their gift.
- You can make it very easy for employees to order their apparel with online apparel shops or stores branded for your company.
- There have been significant improvements in styles available for women.
Cons of a company apparel program:
- Your line of company apparel can't be everyone's style, especially these days. But there are many different types of apparel available from casual to dressy and in between. One way to solve this is to focus on outerwear so they can keep their personal style for their other clothes.
- People resist control whether it is good or bad. Getting employees input as you establish your program will help with this.
- Establishing a program does require a time investment, but it gets easier the longer you do it.
- The options can be overwhelming.
- If you change your logo then replacing everyone's apparel with new could be costly.
- You have to understand you cannot please everyone.
Due to the immense options for your company apparel, if you are interested in starting a company branded apparel line it would definitely be best to start with a promotional product distributor. They save you time by walking you through the important factors to consider for your particular line and then point you in the right direction for the best solutions.
A promotional merch distributor can also familiarize you with all the decoration options offered. How you decorate the different types of materials offered has changed a lot in recent years with new fabrics being introduced.
Here's one good place to start - Promo Hounds' Apparel Shop - where we have just introduced our Fall/Winter line. Let us know if we can help.