Are you familiar with sensory memory? Here is a definition from Wikipedia:
Sensory memory (SM) is an automatic response, not under conscious control. It deals with the input from the senses. The information people received which is stored in sensory memory is just long enough to be transferred to short-term memory.
Sensory memory gives promotional products a large advantage over other forms of advertising and marketing. Here are some examples below:
SOUND – Yes there are several types of media that include audio. The difference with promotional items, such as ear buds, is that they stick around and are used often (if you choose the right one) and every time the recipient listens to a song they like on those ear buds you gave them, you appeal to their sense of sound because the item is branded with your logo or information.
SIGHT – Again there are obviously other media which appeal to the sense of sight, and again it is more effective with promotional items as they are retained and viewed often. Things like calendars (yes, most people still have some type of physical calendar) or desktop items like pens, mouse pads, etc. will be viewed often, carrying your marketing message.
TASTE – Food items, such as chocolates, mints, etc., are a great way of using sensory memory to transfer your message to short-term memory. If it is an item like mints, every time recipients put one in their mouth it helps associatiate with your message. Some people do not like that food items are eaten and gone. You can always put them in a nice container that will be left after the food is gone.
SMELL - Of all the five senses, smell creates the most powerful and lasting impression in your brain. This fact continues to be proven in scientific studies, showing that particular scents can trigger memories from decades ago. Could be the scent of a candle, an oil, a food item, or even if you give a mug the aroma of the coffee is at work.
TOUCH – Yes, I saved the easiest for last. All promotional items appeal to the sense of touch. Even the inexpensive pen you gave away at a trade show to the “grazers” will appeal to their sense of touch. You could take it further though. Items like say a matte finish mug, a nice fluffy throw or a soft beach towel, an apparel items that feel good when worn.
Promotional products are the only marketing method that can appeal to all five senses.
If you would like to know more please email kevin@promohounds.com.